What Are the Three Functions Served by the Marketing Research

question 32

Multiple Choice

What are the three functions served by the marketing research proposal?

• A) defines the problem, specifies the role of the manager, and asks for budget
• B) specifies the problem, the method used to solve the problem, and provides the limitations of the proposed method
• C) defines the problem, specifies research objectives, and details the method proposed to accomplish the research objectives
• D) defines the research objectives, the budget, and the required personnel
• E) defines the hypotheses, advance decisions, and the action standards

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Definitions:

Variable-ratio

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it highly effective for maintaining behaviors.

Fixed Interval

Fixed Interval refers to a schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed.

Continuous Reinforcement

A learning process in which a behavior is reinforced every time it occurs, leading to rapid learning.

Variable Ratio

A schedule of reinforcement wherein a response is rewarded after an unpredictable number of responses, used in behavior modification and learning processes.