"Paper-And-Pencil" Questionnaires Are Those Administered by Mall Interviewers

question 13

True/False

"Paper-and-pencil" questionnaires are those administered by mall interviewers.

---

Definitions:

Promotional Mix

The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.

Advertising

A form of marketing communication used to persuade an audience to take or continue some action, typically with regard to a commercial offering, or social issue.

Personal Selling

A sales technique where a salesperson uses one-on-one interactions to convince a customer to make a purchase.

Sales Promotion

A marketing strategy where short-term incentives are offered to encourage the purchase or sale of a product or service.