Which of the Following Best Illustrates What Is Meant by "Lead

question 59

Multiple Choice

Which of the following best illustrates what is meant by "lead country" test marketing?

• A) countries should be used as test markets only when they are first (lead) in some demographic characteristic important to the product or service class
• B) in situations where a firm wants to evaluate products in the most developed countries first because they are assumed to have the most buying power
• C) in situations where the firm is interested in introducing its products and services globally and a single country is used as a test market because it is thought to be similar to the other neighboring countries
• D) in situations where there is dominant economic power of one country over those surrounding it
• E) in situations where there is dominant political power of one country over those surrounding it

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Definitions:

PepsiCo

A multinational food, snack, and beverage corporation that operates globally, known for products like Pepsi, Lays, and Gatorade.

PepsiCo

A global food and beverage leader with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales.

Devise

To plan or invent a complex process, system, or mechanism through careful thought.