Which of the Following Best Represents the Disadvantages of Conducting

question 18

Multiple Choice

Which of the following best represents the disadvantages of conducting test markets as discussed by the authors?

• A)cost,competitor intervention,and government regulations of test markets
• B)infallibility of results,cost,and exposure of product/service to competition and ethical issues
• C)cost,delay in getting to the market first,and competitive awareness of the product/service
• D)relying on consumers in only one market,using distributors who "know" there is a test,biased results arising from too much executive time being allocated to the test as opposed to normal market conditions
• E)Disadvantages were not discussed in the textbook.

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Definitions:

Sincere

Characterized by genuineness, honesty, and freedom from hypocrisy or deceit.

Positive Reinforcement

A behavioral technique involving the presentation of a desirable stimulus after a behavior to increase the likelihood of the behavior's recurrence.

Audience

The intended group of people that a piece of content, event, or product is directed towards or attracts.

Visualize Success

The practice of mentally envisioning a positive outcome or the achievement of one's goals as a motivational technique.