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Wisconsin Research Associates is asked to help name a new product that is a new type of nonfat cheese.Several names are suggested: SkinnyCheese,CheeseSmart,LoFaCheez,and SansCholes.What would be the most appropriate qualitative technique to determine the meanings of these names to customers?
Marching in Formation
The act of individuals moving together in synchronized steps and patterns, often used in military contexts to show unity and discipline.
Hazing
Any act that subjects recruits, initiates, or individuals to rituals that cause embarrassment, harassment, or emotional or physical harm, as part of joining a group.
Cohesion
Rephrased: Cohesion within a community or team signifies the level of solidarity and common commitment among its members, fostering a supportive and unified environment.
Fraternities
Social organizations, typically for male college students, that are formed for personal and professional development, networking, and community service.
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