The First Step in Conducting a Search of Secondary Data

question 29

Multiple Choice

The first step in conducting a search of secondary data sources is:

• A) identify what you wish to know and what you already know about your topic
• B) develop a list of key terms and names
• C) begin with going through the Business Periodicals Index
• D) call a trade association that best represents your topic/firm/industry
• E) call key spokespersons in the industry that would most closely represent your subject

Identify the role and impact of communications models in PR practices.

Comprehend the significance of strategic communication in achieving organizational goals.

Master the use of specific PR writing structures, such as the inverted pyramid and the 5Ws and H.

Appreciate the ethical considerations in PR, including respecting legal, societal, and professional norms.