In the Textbook Chapter on Secondary Data, Your Authors Discuss

question 30

Multiple Choice

In the textbook chapter on secondary data, your authors discuss how young Baby Boomers changed the preferences for types of music in the 1950s and 1960s. This example was used in the book to illustrate:

• A) how marketers focus on music trends
• B) how marketers, using secondary data, study the attitudes and behaviors of selected demographic groups such as Baby Boomers and Gen Yers
• C) how marketers, using secondary data, monitor sales in the music industry
• D) how firms such as MTV report unusual secondary data in order to get publicity
• E) why marketing research firms cannot stereotype demographic groups

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Definitions:

Olfaction

The sense of smell, one of the five senses.

Olfactory Epithelium

A specialized epithelial tissue inside the nasal cavity responsible for detecting odors, comprised of olfactory receptors and supporting cells.

Nasal Cavity

The large air filled space above and behind the nose in the middle of the face, involved in breathing and olfaction.

Hearing Loss

A partial or total inability to hear, which can be temporary or permanent, affecting one or both ears.