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Hartsfield Software Has Developed a New Program to Help CPAs

question 59

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Hartsfield Software has developed a new program to help CPAs set up an automated billing system for their clients. The company is considering a direct mail campaign to contact and inform CPAs about the merits of the new software program. The company needs a list of CPAs for every state in the nation. What type of secondary data source should Hartsfield seek?


Definitions:

Income Ratios

Financial metrics that compare various aspects of a company’s income to its sales, assets, or equity, to assess financial performance.

Capital Account

An account on a nation's balance of payments that records transactions involving the purchase and sale of assets, or in business accounting, an account representing owner's equity.

Partnership Capital

The total amount of equity contributed by all partners in a partnership business.

Personal Assets

Assets owned by an individual, including tangible and intangible items of value such as real estate, investments, and personal property.

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