A Boat Manufacturer Wishes to Use Secondary Data to Locate

question 62

Multiple Choice

A boat manufacturer wishes to use secondary data to locate cities that may offer good market potential for its yachts. It needs cities with average incomes exceeding $75,000. However, the secondary information source found the income category of $50,000 and over. This represents:

• A) differing class definitions of the data
• B) a mismatch of the units of measurement
• C) dated data
• D) data having high credibility
• E) incompatible reporting units