Focus Groups Should Be Composed of Persons Who Are Similar

question 12

True/False

Focus groups should be composed of persons who are similar in terms of demographics and other relevant variables.

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Definitions:

Personal Responsibility

The concept of individuals being accountable for their actions and decisions, recognizing the consequences they may bring.

Short-Term Interests

Interests or goals that focus on immediate or near-future benefits rather than long-term outcomes.

Business Customers

Entities, such as companies or professionals, that purchase goods or services for commercial purposes, not for personal consumption.

Managing Through People

Achieving objectives by working effectively with and through the people in an organization.