The First Step in Conducting a Search of Secondary Data

question 29

Multiple Choice

The first step in conducting a search of secondary data sources is:

• A) identify what you wish to know and what you already know about your topic
• B) develop a list of key terms and names
• C) begin with going through the Business Periodicals Index
• D) call a trade association that best represents your topic/firm/industry
• E) call key spokespersons in the industry that would most closely represent your subject

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Definitions:

Operating Results

A summary of a company's financial performance over a specified period, focusing on revenue, expenses, and net income.

Unit Variable Cost

The cost associated with producing one additional unit of product, which can include materials, labor, and other costs that vary directly with production volume.

Marketing Manager

A professional responsible for planning, directing, and orchestrating a company's marketing policies and campaigns to increase brand awareness and sales.

Monthly Sales

The revenue generated from sales activities during a specific month, often tracked to analyze performance trends.