Which of the Following Standardized Information Services, a Syndicated Data

question 72

Multiple Choice

Which of the following standardized information services, a syndicated data service, provides readership scores by type of magazine ad, which helps marketers determine the characteristics of "good" ads?

• A) GOODAD/BADAD.com
• B) Adreader.com
• C) Adnorms
• D) NTI
• E) StarchScorer

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Definitions:

White-collar Crime

White-collar crime involves financially motivated, nonviolent crime committed by business and government professionals, typically involving fraud, embezzlement, or other forms of deception.

Businesspersons

Individuals engaged in commercial, industrial, or professional activities with the aim of generating profits through the provision of goods or services.

Offenses

Acts that are forbidden by law and subject to criminal or civil penalties.

Fifth Amendment

A provision in the U.S. Constitution that guarantees various rights related to legal proceedings, including the right against self-incrimination.