For Many Years Nielsen Media Research Used Diaries to Measure

question 73

True/False

For many years Nielsen Media Research used diaries to measure TV viewership. However, today TV ratings are gathered exclusively by having small electronic sensors sewn just beneath the skin on the wrists of panel members. The sensors record all TV signals to which panel members are exposed.

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Definitions:

Garland, Jones and Kolodny Model

A model of group work practice that integrates the group's purpose, roles, and stages of development.

Group Development

The process by which a group evolves over time, usually through stages of forming, storming, norming, performing, and adjourning.

Intimacy

A close, familiar, and usually affectionate or loving personal relationship with another person or group.

Tuckman Model

A theory describing the phases of group development: forming, storming, norming, performing, and adjourning.