VALS Is a System That Has Identified Consumer Segments Based

question 30

True/False

VALS is a system that has identified consumer segments based upon personality traits. VALS has also associated personality traits with purchase behavior. As an example, the VALS segment, "Innovators," are known to make purchases that reflect cultivated tastes for upscale, niche products and services.

---

Definitions:

Product-Cost Information

Data regarding the total costs incurred in the creation of a product, including direct materials, labor, and overhead expenses.

Optimal Product Mix

The combination of products that maximizes a company's profits or meets another financial metric, considering constraints like capacity and costs.

Production Capacity

The maximum amount of products or goods that can be produced within a given timeframe using available resources.

Variable Cost

Costs that vary directly with the level of production or service delivery.