Reader's Digest Conducts an Annual Survey Across 18 Different European

question 62

Multiple Choice

Reader's Digest conducts an annual survey across 18 different European countries and asks respondents to rate brands across 30 product categories. The questions ask the consumers to rate the brands from 1 to 5 on each of the following: quality, value, strong image, and understanding consumer needs. This is an example of:

• A) an anchored scale
• B) an unanchored scale
• C) a summated scale
• D) a staple scale
• E) a graphic intensity scale

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Definitions:

Genuine Consent

An agreement or approval provided freely and willingly without any form of coercion, pressure, or undue influence.

Annulment

A court decree that invalidates (nullifies) a marriage. Although the marriage itself is deemed non-existent, children of a marriage that is annulled are deemed legitimate.

Terminated

Ended or concluded, often used in the context of employment to indicate that a worker's job position has been ended by the employer.

Notary Public

A public official authorized to witness the signing of legal documents and administer oaths, to help prevent fraud.