Standardized Information Services Collect Market Tracking Data at the Household

question 61

Multiple Choice

Standardized information services collect market tracking data at the household level by using:

• A) video cameras, 35 mm cameras, tape recorders, and scanning devices
• B) panels of auditors, diaries of store managers, and video cameras
• C) consumer protocol data, household pantry inventories, and private investigators
• D) panels of consumers who may use scanning devices, diaries, and home audits
• E) focus groups, ethnographic studies, and diaries

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Definitions:

Marginal Utility

The extra pleasure a customer receives from using an additional unit of a product or service.

Donuts

A type of fried dough confection or dessert food, commonly shaped in a ring or filled, known for its sweet taste and various toppings.

Day

A period of 24 hours as a unit of time, representing the time it takes for the Earth to complete one rotation around its axis.

Indeterminate

A situation or outcome that cannot be predicted, decided, or clearly defined.