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One Company Is Developing a Multimedia Recording Device That Will

question 19

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One company is developing a multimedia recording device that will measure a person's exposure to TV, radio, and even Web pages. The name of the device is:


Definitions:

Status Quo

The existing state of affairs, particularly in terms of social or political issues.

Opportunity-driven

Entrepreneurship or actions motivated by the identification and exploitation of business opportunities.

Troika

Originally a Russian term for a sled or carriage drawn by three horses, now often used metaphorically to refer to a group of three powerful or notable people or entities.

Entrepreneurial Attribute

Qualities or characteristics that are commonly found in successful entrepreneurs, such as creativity, resilience, and risk-taking.

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