For Many Years Nielsen Media Research Used Diaries to Measure

question 73

True/False

For many years Nielsen Media Research used diaries to measure TV viewership. However, today TV ratings are gathered exclusively by having small electronic sensors sewn just beneath the skin on the wrists of panel members. The sensors record all TV signals to which panel members are exposed.

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Definitions:

Ruthlessly Efficient

Operating with extreme efficiency, often at the expense of other considerations such as employee welfare or ethical considerations.

Recognizable Brand Name

A brand name that is widely known among the public and is easily recalled or recognized due to its reputation or marketing.

Monopoly Power

Refers to the ability of a firm or entity to control the market price and output of a product or service, due to lack of competition.

Perfect Competitor

An individual or firm operating in a perfect competition market structure, unable to influence the market price and thus takes it as given.