Focus Group Moderators Are Sometimes Called Qualitative Research Consultants

question 21

True/False

Focus group moderators are sometimes called Qualitative Research Consultants.

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Definitions:

Explicit Motivation

A type of motivation that stems from conscious goals, desires, or needs of an individual.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, emphasizing the idea that behavior is influenced by its consequences.

Classical Conditioning

A learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit similar responses.

Negative Punishment

Decreasing a behavior by removing a desirable stimulus after the behavior occurs.