Which Type of Research Would Be Most Appropriate If the Managers

question 26

Multiple Choice

Which type of research would be most appropriate if the managers of the Tide brand at Procter & Gamble wanted some ideas as to different ways Tide could be improved?

• A) quantitative research
• B) qualitative research
• C) pluralistic research
• D) focus group research
• E) idea-generation research

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Definitions:

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Cancer Rate

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