One of the Reasons Why a Marketing Practitioner Should Have

question 43

Multiple Choice

One of the reasons why a marketing practitioner should have a basic understanding of sample size determination is because:

• A)many practitioners have a false belief that sample size doesn't determine a sample's representativeness.
• B)it helps managers to manage their resources better.
• C)a marketing manager should understand that a sample's representativeness is not related to its accuracy.
• D)the size of the sample is never a major cost factor.
• E)managers always have a "small sample bias";they believe small samples are more accurate.

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Definitions:

Retrieving Information

The process of recalling or retrieving previously learned information from memory.

Massed Practice

A learning method involving studying material intensely over a short period of time without taking breaks.

Deceptions

Acts of making someone believe something that is not true, often for personal gain or advantage.

Debriefing

A procedure conducted after completing an activity or study, often in research, to inform participants about the study's purpose, answer questions, and address any negative effects.