The Acme Research Firm Decides to Use a Technique That

question 34

Multiple Choice

The Acme Research firm decides to use a technique that requires a person to place herself in a decision-making setting and to verbalize everything she considers in making the decision. Which qualitative technique will she be using?

• A) depth interview
• B) protocol analysis
• C) probing question survey
• D) role-playing activity
• E) value salience analysis

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Definitions:

Materials Standards

Predetermined benchmarks for the cost and quantity of materials used in the production process.

Materials Price Variance

The difference between the actual cost of materials and the expected (or standard) cost, indicating how efficiently materials are being purchased.

Standard Price

A predetermined price that a company aims to pay for materials, labor, and other costs, used for budgeting and performance evaluation.

Raw Material

The basic material from which a product is made, typically unprocessed or minimally processed before being used in manufacturing processes.