Deception,especially Invasion of Privacy,is a Serious Ethical Issue in Marketing

question 52

Multiple Choice

Deception,especially invasion of privacy,is a serious ethical issue in marketing research and occurs in research studies.Which of the following is an example of deception?

• A)Potential respondents are not told the true identity of the sponsor of the research.
• B)Potential respondents are viewed during a study without their permission.
• C)Potential respondents are told they will remain anonymous when they will not.
• D)all of the above
• E)none of the above

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Definitions:

Absorption Costing

A costing method that includes all manufacturing costs—direct materials, direct labor, and both variable and fixed manufacturing overhead—in the cost of goods sold.

Variable Costing

An accounting method that includes only variable production costs (direct materials, direct labor, and variable manufacturing overhead) in product costs, excluding fixed overhead.

Units Manufactured

The total quantity of products completed and ready for sale or use at the end of an accounting period.

Variable Costing

A costing method where only variable production costs are assigned to inventory and fixed overhead expenses are treated as period costs.