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Focus Group Reports Must Translate the Qualitative Statements of Participants

question 10

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Focus group reports must translate the qualitative statements of participants into categories and then report the degree of consensus apparent in the focus groups.

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Definitions:

Population Mean

The average of all the data points in a population, representing the central tendency of the entire population's values.

Sample Mean

The average value of a set of data points taken from a sample of a larger population.

Population Parameter

A numerical value that represents a characteristic or feature of an entire population.

Confidence Coefficient

The probability that a confidence interval contains the true population parameter, typically expressed as a percentage.

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