VALS Is a System That Has Identified Consumer Segments Based

question 30

True/False

VALS is a system that has identified consumer segments based upon personality traits. VALS has also associated personality traits with purchase behavior. As an example, the VALS segment, "Innovators," are known to make purchases that reflect cultivated tastes for upscale, niche products and services.

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Definitions:

Subcontracted

The process of assigning part of the obligations and tasks of a primary contract to another party or contractor.

Valid Liens

Legally enforceable claims or rights against property to secure the payment of a debt or obligation.

Conditional Sale Agreement

A contract for the sale of goods where the purchase price is paid in installments and the ownership of the goods does not pass to the buyer until certain conditions, usually the full payment of the purchase price, are met.

Personal Property Security Registry

A public database where security interests in personal property (assets other than real estate) are registered to establish priority of claims for creditors.