Earl Chestnut and Ann Arnold Were Considering Conducting a Focus

question 32

Multiple Choice

Earl Chestnut and Ann Arnold were considering conducting a focus group for their company's cookie brand,Oats N' Raisins.Their objective was to understand when and under what circumstances cookies are offered as a snack in households.Earl wanted to recruit 25 people representing the different groups of employers in the city,that is,a medical researcher,a longshoreman,a truck driver,someone from the legal community,and so on.Ann felt it would be better to have a more homogeneous group such as housewives with kids still in school.Which of the following should be chosen?

• A)Earl's heterogeneous group
• B)Ann's homogeneous group
• C)a combination of the two but use at least two dozen focus groups to evaluate differences between the two types
• D)None of the above;focus groups should not be used for the objective given.
• E)None of the above;pluralistic research should be used.

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Definitions:

Genetic Material

The material found in the nucleus of a cell that carries all the information needed for the growth, development, and reproduction of an organism, typically DNA or RNA.

Bacteriophages

Viruses that infect and replicate within bacteria, often used in research and potentially for therapies.

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions used in the growth, development, functioning, and reproduction of all known living organisms and many viruses.

Genetic Traits

Characteristics that are inherited from one's parents through the transmission of genes.