Advantages of CATI Include

question 63

Multiple Choice

Advantages of CATI include:

• A) interviews can be conducted via TV cable
• B) cable and TV interviewing may be conducted simultaneously
• C) the computer dials the respondent, brings up the questions to the interviewer, and moves ahead to the appropriate question
• D) it can be enhanced with the drop-off survey technique
• E) low setup costs

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Definitions:

Industrial Era

A period in history characterized by significant technological advancements and the rise of industrial production from the late 18th to the early 20th century.

Bureaucracy

An organizational structure characterized by hierarchical authority, rigid division of labor, written rules, and impersonal relationships, primarily in governmental and large institutional settings.

Rational-legal Authority

A form of leadership in which authority is largely tied to legal rationality, legal legitimacy, and bureaucracy.

Max Weber

A German sociologist, economist, and political theorist renowned for his theories on the structure of society, including bureaucracy and social stratification.