As Stated in Your Text, Some Believe That Nonresponse Is

question 37

Multiple Choice

As stated in your text, some believe that nonresponse is a problem because:

• A) companies have reduced monetary incentives
• B) distaste for survey participation, busy schedules, and desire for privacy
• C) a more withdrawn public, involvement in night TV and the Internet
• D) the new response rate formula adopted by the Marketing Research Society is much more conservative and yields lower rates than the former formula
• E) None of the above; response rates are actually increasing dramatically as professional researchers have a better knowledge of what motivates potential respondents.