The ____________________ Acts Like a Lid, Covering the Larynx During

question 17

Short Answer

The ____________________ acts like a lid, covering the larynx during swallowing.

Grasp the importance of segmentation, targeting, and positioning in marketing.

Understand the role of environmental scanning in identifying marketing opportunities and threats.

Know the strategies for creating competitive advantages.

Understand the new marketing landscape, including the rise of metamarkets and the challenges of electronic commerce.

---

Definitions:

Start-Ups

Newly formed firms that are attempting to pioneer a new product or production method.

Venture Capital

That part of household savings used to finance high-risk business enterprises in exchange for stock (and thus a share of any profit if the enterprises are successful).

Start-Up Firms

New businesses in the initial and often innovative stage of operations, aiming to meet a marketplace need by developing a viable business model.

Scientific Knowledge

Information gained through systematic observation, experimentation, and reasoning in the sciences, leading to understandings and predictions about the natural world.