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Product Invention
The process of creating new products or significantly improving existing ones to meet consumer needs or market niches.
Communication Adaptation Strategy
A method used by companies to adjust their marketing messages and communication tactics to accommodate cultural or regional differences within target markets.
Dual Adaptation Strategy
A marketing approach where both the product and the marketing messages are adapted to suit the needs and preferences of different market segments or regions.
Product Extension Strategy
A marketing strategy in which a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.
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