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Brand Dilution
The weakening of a brand's strength or value due to its overuse, mismanagement, or excessive extension into areas outside its core competencies.
Brand Extension
The strategy of using an existing brand name to launch a new or modified product in a different category.
Brand Awareness
How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.
Brand Dilution
The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.
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