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Loss Aversion
In prospect theory, the property of most people’s preferences that the pain generated by losses feels substantially more intense than the pleasure generated by gains.
Anchoring Effect
A cognitive bias where an individual relies too heavily on an initial piece of information (the "anchor") when making decisions.
Hedonic Treadmill
A theory suggesting that people continually seek new levels of stimulation or material goods to maintain happiness, but generally return to a stable level of happiness despite major positive or negative changes.
Prospect Theory
Prospect theory is a behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
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