Groupon Represents the Type of Location-Based Marketing That

question 2

Multiple Choice

Groupon represents the type of location-based marketing that:

• A)takes advantage of consumers' desire to get a special deal
• B)makes offers to only a specialized groups of highly-targeted consumers
• C)is popular with all marketers because it brings in so many customers

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Definitions:

Industry Y

This term is not specific; however, it typically refers to a hypothetical or specific sector within the economy during discussions or analyses.

Concentration Ratio

A metric used to assess the degree of market concentration by measuring the market share of the largest firms within an industry.

Market Share

The segment of the market that is dominated by a specific company or product.

Concentration Ratio

A measurement used in economics to assess the extent of market share controlled by the top firms within an industry.