What Actions Are Marketing Trade Groups Taking to Try to Calm

question 23

Multiple Choice

What actions are marketing trade groups taking to try to calm the concerns of consumers about behavioral tracking:

• A)educating consumers about online behavioral advertising.
• B)introducing an icon for advertisers who comply with industry policies.
• C)both of the above.

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Definitions:

Middle-Class Parents

Parents belonging to the socio-economic class that is between the working class and the upper class, typically associated with economic stability and higher levels of education.

Gender Differences

Variations in characteristics, behaviors, physical development, and roles typically associated with being male or female, largely influenced by societal norms and biological factors.

Cognitive Abilities

Mental skills that are part of the brain's executive functions, such as memory, attention, and problem-solving.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group, which can hinder performance.