Among the Actions Businesses Should Take to Improve Trust in Themselves

question 12

Multiple Choice

Among the actions businesses should take to improve trust in themselves and their brands are:

• A)align their business mission with the social good.
• B)conduct advertising campaigns to tell why they should be trusted.
• C)neither of the above.

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Definitions:

Will

The mental faculty by which one deliberately chooses or decides upon a course of action; determination or drive.

Power

The ability or capacity to influence or control the behavior of people or the course of events.

Social Power

The ability to influence or control the behavior of others within a social framework, often derived from one's position, resources, or relationships.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something.