The Two Basic Approaches to Producing In-Depth Traffic and Audience

question 48

Essay

The two basic approaches to producing in-depth traffic and audience metrics are server log data and the collection of panel data.Describe each in detail, indicating both how they are similar and how they differ from one another.Give an example of a metric produced by each.

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Definitions:

Intercept

In the context of linear regression, the intercept is the expected value of the dependent variable when all independent variables are equal to zero.

Predicted Income

An estimate of future financial earnings based on factors such as education, occupation, and economic trends.

Multivariate Regression

A statistical technique used to understand the relationship between one dependent variable and two or more independent variables.