Website Objectives Should Be Established Solely on the Basis of the AIDA

question 1

True/False

Website objectives should be established solely on the basis of the AIDA process that is well-known to marketers.

---

Definitions:

Investment Opportunity

A financial investment or asset that has the potential to yield returns or profits.

Residual Income

The income that remains after deducting all required costs of capital from the operating income, used as a performance measure.

Minimum Required Rate

is the lowest return or yield that an investor is willing to accept on an investment, considering the risk involved.

Average Operating Assets

This term refers to the average value of the assets used in the operations of a business over a specific period, usually calculated to assess performance.