Top Managers Can More Easily Be Persuaded of the Value

question 8

Multiple Choice

Top managers can more easily be persuaded of the value of social media marketing if:

• A)ROI on its expenditures can be established
• B)the top marketing officer is in favor
• C)they understand that no negative comments will be permitted on social platforms

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Definitions:

Grapevine Communication

Informal channels of workplace communication that are not officially sanctioned by the organization.

Positive Gossip

Sharing favorable or flattering information about someone or something that is not malicious or harmful.

Internet

A global network of interconnected computers and servers that enables communication and data exchange across the world.

Water Cooler Conversations

Informal discussions that occur among employees within a workplace, often around the water cooler, which can impact morale and culture.