Following Good Email Marketing Principles, a Company Gathered ________ (Q10)

question 22

Multiple Choice

Following good email marketing principles, a company gathered ________ (Q10) to send future emails about its products and asked customers to ________ (Q11) to receive promotional mailings via email.

• A)transactions
• B)email addresses
• C)permission

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Definitions:

Lorenz Curve

An illustrated chart that maps out the distribution of wealth or income among individuals in a society, revealing disparities.

Income Inequality

The unequal distribution of income among members of a society.

Gini Ratio

An assessment of the variation in income levels within a population, where 0 reflects equality in earnings and 1 reflects the highest possible inequality.

Income Inequality

The uneven distribution of income across various participants in an economy.