The Technique That Serves Ads to Internet Users Based on Tracking

question 14

Multiple Choice

The technique that serves ads to Internet users based on tracking of their Internet activities is:

• A)behavioral advertising.
• B)personalized advertising.
• C)re-targeting.

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Definitions:

Production

The process of creating goods and services through the combination of labor, materials, and capital.

Coase Theorem

A principle that if trade in an externality is possible and there are no transaction costs, bargaining will lead to an efficient outcome regardless of the initial allocation of rights.

Free-Rider Problem

A situation where some individuals consume more than their fair share of a public resource, or shoulder less of the cost of its production.

Public Good

A good that is both non-excludable and non-rivalrous, meaning individuals cannot be effectively excluded from use and where use by one individual does not reduce availability to others.