Developing and Using a Customer Database Allowed Harrah's To

question 6

Multiple Choice

Developing and using a customer database allowed Harrah's to:

• A)locate the data they needed to execute pre-existing strategies.
• B)find good locations for new casinos.
• C)develop a model of how much a customer might be expected to spend.

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Definitions:

Noise

Unwanted or disturbing sound that interferes with or diminishes clarity of auditory signals.

Eye Blink

A rapid closing and opening of the eyelid which is a reflex reaction to protect the eye from foreign bodies or bright lights and to lubricate the eyeball.

Unconditioned Reflex

An automatic response to a specific stimulus that does not require prior learning or conditioning to occur.

Stimulus

Any object, event, or environmental condition that can provoke a physiological or psychological response.