A Vertical Advertising Network

question 17

Multiple Choice

A vertical advertising network:

• A)is the property of an advertising agency.
• B)refers to a type of B2B advertising.
• C)aggregates a number of similar sites to be offered to advertisers.

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Definitions:

Planning

The process of setting goals, developing strategies, and outlining tasks and schedules to achieve the desired goals.

Creative Appraisal

The evaluation process of assessing an individual's originality, innovation, and ability to generate novel ideas or solutions.

Productivity

The ratio of an organization’s inputs, or its resources, to its outputs, or the goods and services it produces.

Encouragement

The action of giving support, confidence, or hope to someone, often leading to improved performance or morale.