Benefits of Having and Utilizing a Marketing Database Include

question 5

Multiple Choice

Benefits of having and utilizing a marketing database include:

• A)not having to perform statistical analysis on the data.
• B)being able to construct customer profiles.
• C)having a single customer database that includes information from other functional areas of the business.

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Definitions:

Debt-Equity Ratio

A ratio that delineates how company assets are proportionally funded through equity and debt.

Plug Figure

A number inserted into a financial calculation or model to make the numbers balance, often representing missing or estimated data.

Financial Plan

A comprehensive overview of an individual's current financial situation, goals, and strategies to achieve those goals.

External Financing

Funds raised from sources outside the company, such as investors or lenders.