Developing and Using a Customer Database Allowed Harrah's To

question 6

Multiple Choice

Developing and using a customer database allowed Harrah's to:

• A)locate the data they needed to execute pre-existing strategies.
• B)find good locations for new casinos.
• C)develop a model of how much a customer might be expected to spend.

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Definitions:

Fertile Phase

The period in a female's menstrual cycle when she is most capable of conceiving a child.

Testosterone

The principal male sex hormone in mammals.

Estrogen

A group of steroid hormones which play a critical role in sexual and reproductive development, primarily in women, but also has important functions in men.

Hypothalamus

A region of the brain responsible for producing hormones that regulate body temperature, hunger, moods, release of hormones from many glands, especially the pituitary.