The Set of Tools Used to Extract Useful Marketing Information

question 22

Multiple Choice

The set of tools used to extract useful marketing information quickly from their database is called:

• A)statistical program analysis.
• B)automated profiling.
• C)data mining.

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Definitions:

Direct Write-Off Method

A method of accounting for bad debts that writes off an outstanding account receivable as a bad debt expense only when it becomes evident the debt is uncollectible.

Reinstatement

The process of restoring a previous condition or position, such as reinstating a lapsed insurance policy or an employee's job position.

Receipt of Cash

The process of receiving cash as a form of payment, often recorded during accounting transactions.

Accounts Receivable Turnover

A financial metric that measures how efficiently a company collects revenue from its credit customers, calculated as sales divided by the average accounts receivable.