Examlex
The Four I's of Internet marketing include:
Vertical Axis
The perpendicular line in a graph or chart representing the range of one of the variables under consideration.
Horizontal Axis
The x-axis in a graph, typically used to represent the independent variable or scale of measurement.
Widths
Widths refer to the measure of the extent of something from side to side; in data visualization, it could refer to the thickness of lines or bars.
Scale
An ordered series of marks at fixed intervals used in measurements or to represent the relationship of numbers.
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