Benefits of Having and Utilizing a Marketing Database Include

question 5

Multiple Choice

Benefits of having and utilizing a marketing database include:

• A)not having to perform statistical analysis on the data.
• B)being able to construct customer profiles.
• C)having a single customer database that includes information from other functional areas of the business.

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Definitions:

Allocation of the Dividend

The process of distributing a portion of a company's earnings, decided by the board of directors, to its shareholders in proportion to their shareholding.

Parent

A company that holds a controlling interest in one or more subsidiaries, often by owning more than half of their stock.

NCI

Non-Controlling Interest, which refers to the equity in a subsidiary not attributable, directly or indirectly, to a parent company.

Indirect Ownership Interests

Ownership in a company that is mediated through another entity, such as owning a parent company that in turn owns subsidiaries.