Examlex
It is not important whether the Internet is recognized as a direct-response medium or not.
Writing Guidelines
A set of criteria or principles designed to achieve clarity, effectiveness, and correctness in written communication.
Form Letter
A pre-written letter used for communicating a standard message to different recipients.
Personal
Pertaining to or concerning an individual person and their private life, interests, or activities.
Credit Extending
The practice of allowing a customer to purchase goods or services on account, paying for them at a later date.
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