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Customer Lifetime Value is one of the most-discussed topics in marketing today.Explain what CLV means, the basic structure of a CLV calculation, and give one or more examples of how it can be used to improve marketing programs.
Exchange Controls
Restrictions that a government may impose over the quantity of foreign currency demand by its citizens and firms and over the rate of exchange as a way to limit the nation’s quantity of outpayments relative to its quantity of inpayments (in order to eliminate a payments deficit).
Flexible Exchange Rates
Foreign exchange system where the value of currencies is determined by supply and demand in the forex market, without direct government intervention.
Services Trade
The exchange of services between countries, including sectors such as finance, insurance, transport, and tourism.
Goods Trade
The act of buying, selling, or exchanging tangible products between countries or within a country.
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