The Core Processes of Marketing Include

question 31

Multiple Choice

The core processes of marketing include:

• A)supply chain management.
• B)order processing and inventory management.
• C)customer communications.

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Definitions:

Dollar Sales

The total revenue generated from the sale of goods or services, measured in dollars.

Unit Sales

The measure of the quantity of individual items sold by a company, as opposed to total revenue.

Break-Even

The point at which total costs and total revenues are equal, resulting in no net gain or loss.

Fixed Expense

Costs that do not fluctuate with changes in production level or sales volume, such as rent, salaries, and insurance premiums.